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HLK and On the Run Start This Baseball Season With a Homerun

April 16, 2015

Hot Dogs. Nachos. And 50¢ drinks on days after the Cards score 6. That’s how we know it’s officially baseball season around here. HLK’s chief creative officer and partner, Joe Leahy, joined Fox 2 News to talk about our newest campaign concept for On the Run and the Cardinals.

Watch the segment


After six years with Ed and Dustin and their hilarious take on ‘6 is a Serious Number,’ we decided was time for a curveball. But the fact remains; six is still a very serious number. It means 50¢ drinks – including coffee, fountain drinks and slushies.

Our challenge was how to approach the same deal, but in a fresh way. That’s when we started thinking about what else you could get for 50¢. The answer? Not much.

This year, we created four new 15-second segments to prove just how easy it is to feel like a champion. The lawn may be overgrown, the dog looks mangy and your client has no pectoral muscles to speak of, but the Cards scored 6 runs yesterday.

So go ahead, treat yourself. You earned it!