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Remembering the Browns: An HLK Passion Project

February 26, 2018

"There are only two seasons: winter and baseball." — Bill Veeck, owner, St. Louis Browns, 1951-53

At HLK, we're a team of baseball fans and fanatics and we couldn't agree more, Mr. Veeck. That’s why we took one of the agency's biggest passion projects — our work with the St. Louis Browns Historical Society (BHS) — to the next level. Following up on the success of the award-winning BHS website that we launched in 2015, we're proud to announce the premiere of our first full-length documentary to remember a team that baseball forgot: the St. Louis Browns. After all, you cannot tell the story of St. Louis' baseball heritage without this band of misfits.

St. Louis Browns: The Team That Baseball Forgot

The St. Louis Browns: The Team That Baseball Forgot tells the story of the city's second professional baseball team. Playing as the Milwaukee Brewers for just one season, the team relocated to St. Louis under a new name in 1902. Over the next 52 years, the St. Louis Browns lost 41 seasons, making the team arguably the worst team in baseball. But their legacy is one for the record books, complete with a World Series run, more than a dozen Hall of Famers, and a variety of colorful characters whose ballpark antics — not batting averages — brought fans through the gate.

While they may be just a small footnote in the history of baseball, these men loom quite large in the history of St. Louis, and we are honored to be a part of keeping the Browns' memory alive.

To create the film, we spoke with BHS members and fans, retired Browns players, as well as individuals from the Missouri Historical Society and the St. Louis Cardinals Hall of Fame and Museum. We even had the pleasure of interviewing Chuck Stevens, the oldest-living professional baseball player alive today.

Produced and directed entirely in-house, nearly every department at HLK touched this documentary and we look forward to exploring new stories with clients in the year ahead.

We would like to sincerely thank the following individuals and organizations for their support and partnership on this project:

  • St. Louis Browns Historical Society
  • St. Louis Cardinals
  • Coolfire Studios
  • Gateway Grizzlies
  • Missouri Historical Society
  • St. Louis County Library
  • St. Louis Cardinals Hall of Fame and Museum
  • Jon Hamm

Tune in on Thursday, March 8 at 8:00 p.m. CST on Nine Network (St. Louis' PBS affiliate, channel 9) and be a part of preserving the memory of these perpetual underdogs.