Only In Cardinal Nation
St. Louis Cardinals
How Do You Top a World Series?
The Cardinals weren’t defending a championship. They were proving themselves all over again.
“When we first heard the script it gave us chills. It still does.”
Preseason Outdoor Campaign
2011 was a magical year for the Cardinals, but it certainly wasn’t a fluke. We took what was great about the team’s historic postseason run and showed how it would influence the next season.
“The Cardinals are not a baseball team. They are a cultural phenomenon.”
After weeks of concept generation and script refining, we headed to Jupiter, Florida with fifteen or so scripts. In the end, we shot nine spots in two days with the likes of Adam Wainwright, David Freese, Skip Schumaker, Matt Holliday and the one and only Fredbird.
It was a chance to showcase the players' talent as well as give the fans a glimpse into the players as people. The spots reminded Cardinal Nation that we not only have a great team, but also that these guys are well worth the proverbial — and literal — price of admission.
Matt Holliday makes batting practice a little more interesting.
Jason Motte fires up the fredbird whistle.
Skip Schumaker demos some new equipment.
Adam Wainright hires a twitter-er.
The spots were shared through Facebook and the Fan Forum page on Cardinals.com, where fans were invited to vote for their favorite spots.
The Fan Forum page averages 600 page visits per month. In the first month of fan ranking, we had 122,694 page visits.
- 20 total ADDY Awards
- 4 National ADDY Awards
- 1 National Gold | Best Local Television Campaign
- 1 National Gold | Best Single Local Television Spot (“Bingo”)