Did you know that blog is short for weblog? Thank us when you’re on Jeopardy.
Of course it’s rewarding to donate time and/or money to the United Way. Of course there are intrinsic benefits to helping others—even if you don’t know them.
But the real problem arises when you try to spread the news about your selfless acts without coming across as, well, self-serving.
Not to worry—the United Way is helping with that too. (Is there no end to their compassion?) Now, instead of posting on your Facebook wall about how you’re “so tired from pushing a wheel barrel around a rehab construction site all Saturday” or you “can’t wait to see the faces of the kids who open the gifts you got them,” you can simply select one of over fifteen tongue-in-cheek timeline photos for your profile.
http://jcb.wefixedthisforyou.com/images/unitedway/united-way-1.jpg" alt="" width="575" height="326">
So, there’s no need to engage in shameless humblebragging. We’ll do it for you! And, hopefully, your Facebook friends who you may or may not know in real life will get a chuckle and some motivation to follow su...
Read More →
If you think about it, there’s no better time to advertise for the St. Louis Cardinals.
Let’s see. They won the World Series in 2011—in exceptionally dramatic fashion. Then, they lost the two most prominent faces of the organization, Tony LaRussa and that Pujols guy.
Next, during an offseason full of front-page headlines, they brought in a heavy-hitting outfielder, re-signed the game’s best catcher and brought back Adam Wainwright.
So, yeah, if you think about it, the Cardinals are a pretty hot brand in a pretty exciting category with a lot of interest swirling around them.
And if you stop thinking like a marketing person for just a second, you realize it’s freaking amazing to be associated with this team.
That’s the position we find ourselves in. We’re a part of an incredible story. Better yet, we get the chance to help continue that story.
As fans, working on the new campaign was a dream come true. As creative people, it was a to...
Read More →