User experience commonly referred to as UX by the cool kids in the industry, has become a regular part of our vernacular. Some claim that it is just an over-hyped buzzword, but in my opinion, that perspective could not be more short-sighted. Frankly, the user's experience is the only experience that really matters. Think about it. If the user doesn't like the experience or can't accomplish what they’d like to accomplish, then we have missed an opportunity for conversion and essentially failed.
UX was catapulted to buzzword-status by people throwing the term around casually. They say that they are going to develop a great user experience because that is what they think they are supposed to say, but they don’t have a plan in place to lead them to a design that will be proven successful with users.
(Please note that in this post, when I reference “design,” I am not referring to graphic design, but the design of the entire experience.)
No plan. ...