“Six Is A Serious Number”
Six is a serious number
Six is the fingers on your hand plus your thumber
There’s a lot of numbers it’s true
Like 8, 39 and 22
But six (seis) is a serious number
If you’ve ever been number curious
This number six stuff is serious
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On the Run at Mobil created the hard-to-forget hip-hop jingle Six Is A Serious Number three years ago for their new summer promotion which featured twenty-ounce fountain drinks for twenty-five cents the day after the Cardinals scored six runs.
Over the next two years they took a page out of Madonna’s book (no, not that book) and reinvented themselves by creating two new versions of the song.
In 2010, Six Is A Serious Number threw on some stirrups and done went country. And in 2011, Six Is A Serious Number got back to its hip-hop roots.
But here’s the catch. The commercials only ran during Cardinals baseball games. So Six Is A Serious Number’s audience was limited entire...
