By building on it—that’s how. With the bus shelters and billboards for the Cardinals in 2012 we wanted to conjure up the not-so-distant past and use it as motivation for this season.
Maybe ‘how do you keep the rally going’ is the better question. And the answer is by tapping into our collective pride and anticipation.
The whirlwind that was the last postseason led us to uncertainty with the retirement of one of the game’s most decorated managers and the departure of one of its best players. And that uncertainty led to speculation. The speculation gave way to Spring Training. And finally, we’re barreling toward Opening Day with more excitement than ever.
And, hopefully, these ideas help fuel that excitement.
We’re not defending a championship. We’re proving ourselves all over again.