Choosing what school to go to can be intimidating.
In fact, after 12 years of being told exactly what to do in school, almost everything about college can be daunting. But being a smaller university with a history of providing lots of freedom and individual attention, Webster University is uniquely positioned to help prepare students for a career, but the rest of their lives. Our challenge? Illustrating this with an integrated campaign using TV, radio, outdoor boards and print ads. The result? A much-appreciated spike in website traffic and, more importantly, applications.
An educational campaign for an educational product.
