In fact, after 12 years of being told exactly what to do in school, almost everything about college can be daunting. But being a smaller university with a history of providing lots of freedom and individual attention, Webster University is uniquely positioned to help prepare students for a career, but the rest of their lives. Our challenge? Illustrating this with an integrated campaign using TV, radio, outdoor boards and print ads. The result? A much-appreciated spike in website traffic and, more importantly, applications.
An educational campaign for an educational product.