If you know anything about component manufacturing (and let’s face it, who doesn’t?), then you know that MiTek is one of the biggest in the business. They supply the best connector plate packages, top-of-the-line manufacturing equipment and now, they provide software to help reduce waste and change orders that detract from the bottom line. They call it Buildability. We call it a great opportunity to advertise something that none of their competitors can offer. By placing ads and interactive digital media in popular industry publications and websites, we let the builders, designers, architects and component manufacturers know that things were about to change for the better.
What is Buildability? If you’re in the component manufacturing industry, it’s MiTek.