Toasted. Our Subway markets, located in the Midwest, consistently ranked among the highest in sales across the nation. We sought to positively influence consumer behavior through media strategy, TV, radio, print, events, field marketing, school programs, media relations and a host of targeted local promotions.
The idea of using the sun to communicate that Subway was now open at sunrise seemed pretty solid. Trying to form an official marketing partnership with the Sun? That’s crazy talk.