About Us


Change Behavior
Shape Belief

Consumers today are overwhelmed with choice. It comes at them fast and makes even the easiest decisions difficult. As a result, your audience is becoming more disconnected from your brand every day. At HLK, we fight through this complex, turbulent environment to create the conditions and situations necessary to change their behavior. We focus on creating brand experiences that accelerate behavior change by fully integrating into your audience’s lives. This culminates in shaping beliefs about your brand with exceptional results.


Every day our leadership team asks one simple question, “What are we doing today that drives business for our clients?”

Eric Karlovic

Eric Karlovic
Chief Executive Officer

“You have to believe in what you do, no matter what, or you shouldn't be doing it. Our entire industry is based on emotion, so if you're not passionate, there's no way to succeed. The people at HLK are the smartest people I've ever worked with. They challenge each other and our clients to do great work, daily. That's not something every agency can say.”

Alison Berry

Alison Berry
Chief Operating Officer

“We hold ourselves to very high standards for every piece of work that goes out the door and for the relationships we build with our clients. It is so simple, but it's what I think sets us apart from others.”

Joe Leahy

Joe Leahy
Chief Creative Officer

“Every day we work to create ideas that are anything but everyday.”

Ben Bocklage

Ben Bocklage
Chief Strategy Officer

“Our team is committed to draw out and solve the friction between brands and customers.”

Our Location

HLK | St. Louis

1141 South 7th Street
St. Louis, MO 63104
United States

314 571 6300