De Ruiter™ and Seminis® Tomorrow’s Seeds Today
Together, De Ruiter™ and Seminis® vegetable seeds provide growers around the world with high-performing seed varieties that help them sustainably meet the demands of their customers. Unfortunately, growers aren't always aware of the significant research and resources that go into delivering these seeds. In order to make this value more visible and connect it to industry-wide challenges, we created a series of animated videos and other promotional assets called “Tomorrow’s Seeds Today.”
An Innovative Video Approach
Each short episode focuses on a particular challenge growers face, how research and seed technology can help, and, ultimately, why it matters. Pairing eye-catching animations with 3D vegetable models, these videos were featured in brand emails, social channels and internal communications.
Short social episodes
Improving Water Efficiency
Each video was edited into short (dare we say “snackable”) social content and shared through email, facebook, linkedIn, and WhatsApp. Promoted on 32 websites and translated into 14 languages, the series was the first of its kind for many of the brands' regions, generating awareness and engagement.