The Next Big Thing - XtendFlex Product Launch

Boldly Announcing the Next Big Thing in Soybean Technology

For years, the RoundUp Ready Xtend Crop System has delivered proven performance and compatibility with highly-effective weed control. However, as weed pressure increases and more products become available, farmers are looking for flexibility in their choice of herbicide.

With the launch of XtendFlex Soybeans, we needed to tap into this desire for flexibility and get farmers excited to plant the NEXT BIG thing in soybean technology — the world’s first soybeans with triple tolerance to glyphosate, dicamba, AND glufosinate. A co-ordinated campaign teased the Next Big Thing was coming, then unfolded with announcements featuring bold headlines and an optimistic new look.

XtendFlex Next Big Thing Print

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XtendFlex Next Big Thing Welcome Mat

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XtendFlex Next Big Thing Direct Mail

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XtendFlex Next Big Thing TV - No Two Farms Are Alike

XtendFlex Next Big Thing Digital Media “First There Was”

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XtendFlex Next Big Thing Digital Media “Is Here”

Is Here Image

XtendFlex Next Big Thing Hype Video

XtendFlex Next Big Thing Bag Delivery Video 1

XtendFlex Next Big Thing Bag Delivery Video 2

XtendFlex Next Big Thing Radio “What’s Next”

XtendFlex Next Big Thing Radio “Is Here”