Breathing New Life into an Old Ball Club
POINT OF FRICTION
With 41 losing seasons in 52 years, the St. Louis Browns are arguably the worst team in baseball — but their legacy is one for the record books. The St. Louis Browns Historical Society was equipped with true baseball gold, but the shine on their marketing materials had long faded. The epic story of the Browns had faded from memory, and they needed a new way for people to believe in them again.
From losers to a lasting legacy.
As baseball fans ourselves, we wanted to help bring the story of the Browns into the digital era while paying homage to their past. We generated buzz by creating a full-length documentary featuring hometown celebrity Jon Hamm.
Then, we built the society a brand new website, tripled their membership and brought home a Clio award.