Rising Stronger Together
POINT OF FRICTION
The Acceleron® portfolio provides relief to farmers through seed treatment technologies, but as unpredictability and market tensions escalated in the agriculture community, they recognized a stress that extended beyond the fields. Mounting pressure was taking a serious toll on farmers’ mental wellness—but as an audience that prides itself on self reliance, few wanted to talk about it. At the issue’s core was a stigma surrounding mental health coupled with a lack of resources in rural communities. With so much at stake for their customers, we knew we needed to start a conversation.
From a quiet crisis to public awareness.
#FarmStateOfMind is a cross-platform initiative seeking to break down the stigma of mental health in agriculture. By taking the lead on tough conversation and connecting farmers to the resources they need,
#FarmStateOfMind is shedding light on a critical issue, helping the agriculture community understand that together, we’re stronger than a stigma.