Rising Stronger Together

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POINT OF FRICTION
The Acceleron® portfolio provides relief to farmers through seed treatment technologies, but as unpredictability and market tensions escalated in the agriculture community, they recognized a stress that extended beyond the fields. Mounting pressure was taking a serious toll on farmers’ mental wellness—but as an audience that prides itself on self reliance, few wanted to talk about it. At the issue’s core was a stigma surrounding mental health coupled with a lack of resources in rural communities. With so much at stake for their customers, we knew we needed to start a conversation.
THE SOLUTION

From a quiet crisis to public awareness.

#FarmStateOfMind is a cross-platform initiative seeking to break down the stigma of mental health in agriculture. By taking the lead on tough conversation and connecting farmers to the resources they need,
#FarmStateOfMind is shedding light on a critical issue, helping the agriculture community understand that together, we’re stronger than a stigma.

"I try to remind myself that I am more than one crop, one decision, one mistake and try to focus on the accomplishments I have achieved in my short career. Remember, this year will not define my career! #FarmStateOfMind"

— Nathan Brown

@BrownFarms

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