Reimagining the World’s Favorite Travel Company
POINT OF FRICTION
Following its acquisition of Starwood, Marriott became a portfolio of more than 30 brands overnight, unified by a single loyalty program — Marriott Bonvoy. But the foundation underlying the 30 brand sites was still very disparate and inefficient. How could we balance functional efficiency with the uniqueness of the brands travelers love?
From disconnected to a unified experience.
We built a unified WordPress platform that struck the right balance between functionality AND design flexibility. This approach enables the organization to reuse functionality and back-end services across sites, achieving efficiencies at scale while safeguarding it for the future with a platform-agnostic component system. By giving Marriott one platform where functionality is shared but design is flexible, they can consistently promote the promise of their vast portfolio to customers in a way that lets individual brand personalities shine.
To date, we’ve launched Residence Inn, Marriott Hotels, JW Marriott and Delta Hotels, with many more brand sites currently in the works.