Giving High Tech a Human Touch

After nearly 100 years as a leader in aerospace, Pratt & Whitney’s identity is ingrained. They know who they are, and so does the rest of the industry. But with competitors lining up to harness the benefits of big data for their customers, how could a company defined by dependability become more relevant?


From experts to unexpected.

When Pratt & Whitney launched a new aftermarket service, EngineWise, it was a perfect opportunity to shift the narrative. The new offering combined advanced data analytics with the expertise of traditional maintenance — the best of machine AND man. We crafted a radical new identity for the service, fusing technical and human elements together with striking imagery and thought-provoking copy.
By building a comprehensive visual identity, microsite and industry event launch, we brought new life and relevancy to the Pratt & Whitney brand.

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