Introducing the same HLK you know and trust, just with a fresh, new identity. Our purpose remains constant: We build brands that refuse to sit still. Brands rooted in insights and strategy that are constantly in motion — inspiring and empowering us, reinventing themselves, and creating impact that moves people. And now, this approach to our work is reflected from the inside out. Rippling hexagons symbolize motion and the agency’s dynamic team, spanning coast to coast and everywhere in between, ready to ignite innovation and movement.

This revitalized identity embodies our dedication to growth, empowering brands to evolve and thrive in an ever-changing landscape. As we continue to push boundaries and challenge conventions, this refresh signals a bold step forward in our mission to build brands that move people.