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An array of Masterbrand cabinets cabinets in various colors.

Masterbrand – Fieldstone & Starmark Rebrand
  • Masterbrand
  • Branding
A cityscape with a purple and pink gradient shape surrounding it. Text that reads "break through to new horizons" and a prompt that instructs you to "Wave to move forward."

Envu – Innovation Trade Show Experience
  • Envu
  • Branding
A women wearing bright colors and makeup with text in the background that reads: Enter the Cryptoverse.

CINQ by Coinstar
  • Coinstar
  • Branding
A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."

Envu – Share the Spark
  • Envu
  • Campaign
A traveler with a hat and backpack walking a scenic trail, shown through a smartphone frame displaying the Marriott Bonvoy search bar.

Marriott Bonvoy
  • Marriott
  • Digital
A sketch of a jockey riding a horse with central text that reads: "Channel Seedsman Ignite 2023"

Seedsman Ignite
  • Channel
  • Branding
Three cans of ArchCity Defenders’ beer labeled "Justice for Some," with a dark blue and red design.

Justice for Some
  • ArchCity Defenders
  • Campaign
A women walking hand in hand with her young child down a path leading to a city.

Envu – Global Brand Development
  • Envu
  • Branding
A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.

Resilia
  • Envu
  • Campaign
Two men from Channel in a field with large crop reviewing data on a tablet.

Channel Brand Campaign
  • Channel
  • Campaign
  • 14 Aug 2025
  • Insights

Anytime. Any Field. Any Challenge. Channel® Shows Up.

A helpful Channel representative popping up in a corn field.

This summer, we launched “Always Show Up,” a breakthrough integrated campaign for Channel® seed that puts a fresh, human spin on service in agriculture.

Built around the simple truth that real partners show up for every kind of day, the work challenges the category to think beyond the good seasons and celebrate the people who stand beside farmers through every obstacle and milestone.

Rooted in Channel’s Rise to the Challenge brand platform, the campaign delivers a clear message — “anytime, any field, any challenge” — underscoring the consistency and commitment farmers deserve.

The launch kicked off with a hero video spot running across broadcast, streaming and digital channels, supported by radio, OOH, social, display and dealer-level activations.

“To bring Channel’s brand promise to life, we focused on a simple truth: Showing up matters. We leaned into humor to bring that reliability to life in a way that’s not only memorable, but unmistakably human, because that’s what Channel delivers to farmers, season after season,” said Creative Director Darren Brickel.