News

Back
Selected Projects
An array of Masterbrand cabinets cabinets in various colors.

Masterbrand – Fieldstone & Starmark Rebrand
  • Masterbrand
  • Branding
A cityscape with a purple and pink gradient shape surrounding it. Text that reads "break through to new horizons" and a prompt that instructs you to "Wave to move forward."

Envu – Innovation Trade Show Experience
  • Envu
  • Branding
A women wearing bright colors and makeup with text in the background that reads: Enter the Cryptoverse.

CINQ by Coinstar
  • Coinstar
  • Branding
A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."

Envu – Share the Spark
  • Envu
  • Campaign
A traveler with a hat and backpack walking a scenic trail, shown through a smartphone frame displaying the Marriott Bonvoy search bar.

Marriott Bonvoy
  • Marriott
  • Digital
A sketch of a jockey riding a horse with central text that reads: "Channel Seedsman Ignite 2023"

Seedsman Ignite
  • Channel
  • Branding
Three cans of ArchCity Defenders’ beer labeled "Justice for Some," with a dark blue and red design.

Justice for Some
  • ArchCity Defenders
  • Campaign
A women walking hand in hand with her young child down a path leading to a city.

Envu – Global Brand Development
  • Envu
  • Branding
A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.

Resilia
  • Envu
  • Campaign
Two men from Channel in a field with large crop reviewing data on a tablet.

Channel Brand Campaign
  • Channel
  • Campaign
  • 14 Jan 2026
  • Awards

HLK Earns Best in Show at Best of NAMA Region 2

A driver showing a tablet to the passenger in the back seat.

On Sunday night, HLK claimed the highest honor awarded by the National Agri-Marketing Association (NAMA), earning Best in Show at the Best of NAMA Region 2 Awards.

The award was presented to Channel®, Always Show Up, an integrated national brand campaign developed alongside our Channel clients that redefines how service, partnership, and reliability show up in the category. Chosen from a field of top-scoring campaigns across the region, NAMA’s Best in Show recognizes work that delivers exceptional creative excellence, strategic clarity and seamless integration across channels — and ultimately raises the bar for the industry as a whole.

Best in Show

Integrated Campaign — National

Channel®, Always Show Up — Brand Campaign

Built on the simple truth that reliability matters most in agriculture, Always Show Up brought Channel’s brand promise to life across the channels, formats and moments that matter most to farmers and ag retailers. From broadcast to radio to print and PR, the campaign delivered a consistent message grounded in presence, partnership and follow-through.

The result is a fully integrated platform that strengthened brand relevance while reinforcing Channel’s role as a dependable partner — earning top recognition from NAMA judges.

This honor reflects the collaboration behind the work, the trust of our partners, and the craft of teams who understand what it takes to build brands in complex, relationship-driven categories.

First Place Wins

HLK’s momentum continued throughout the night - in addition to Best in Show, HLK earned multiple First Place awards across several categories:

  • Integrated Campaign — National
    Channel®, Always Show Up — Brand Campaign
  • Radio — Single
    Channel®, Always Show Up — Radio
  • Television — Single or Series
    Channel®, Always Show Up — TV Series
  • Audiovisual Presentations
    Bayer traits, Follow a Farmer — Long Form Video
  • Direct Mail
    Bayer traits, The Watch — Directed at farmers, growers and ranchers
  • Brand Citizenship
    Channel®, Channeling Good — PR

Merit Recognitions

Additional Merit Awards celebrated campaigns that demonstrated strong, insight-driven execution:

  • Integrated Campaign — Regional
    Bayer traits, One-Minute Trait Campaign
  • Print Ads — Single
    Channel®, Always Show Up — Print
  • Radio — Single
    Pivot Bio®, “Weatherproof” Radio Spot
  • Billboards / Outdoor Advertising
    Channel®, Commodity Classic — Denver Campaign
  • Overall PR Program
    Bayer traits, Vyconic Brand Launch

Together, these honors represent a strong showing across brand platforms, integrated campaigns, content, media, and PR, and a continued commitment to building brands that move agriculture forward.

While awards are never the objective, they offer a moment to recognize the collaboration and craft behind the work. As this work advances to national competition, the Region 2 recognition reflects the insight behind Always Show Up: brands don’t earn trust in one moment — they earn it by showing up, again and again.