HLK, a creative agency headquartered in St. Louis, has been named marketing and product brand PR agency of record for Pivot Bio, a forward-thinking ag tech company pioneering nitrogen solutions.

Following a competitive RFP process, HLK secured the partnership by demonstrating the strategic acumen and performance marketing capabilities needed to support Pivot Bio’s next phase of growth. The agency will lead product brand strategy and creative development to build awareness and drive adoption of Pivot Bio’s innovative solutions.

Pivot Bio enhances a farmer’s overall nitrogen program with a microbe-powered additive — delivering dependable nitrogen directly to plants while reducing agriculture’s environmental impact. Recognition from Fast Company’s World’s 50 Most Innovative Companies, CNBC Disruptor 50 list and TIME’s Best Inventions list underscores Pivot Bio’s momentum — momentum HLK will channel into deeper brand awareness and market impact.

“This is an exciting time at Pivot Bio, with three new product launches in 2026 we are excited to be partnering with HLK to move beyond traditional marketing and transition to an omni-channel approach that prioritizes farmer experience via engaging ‘edutainment’ that will drive continued adoption of our industry leading biological nitrogen products,” said Rick Myroup, senior director, product management and marketing at Pivot Bio.

HLK will deliver fully integrated campaigns across paid, owned and earned channels, pulling brand strategy through to every touchpoint. The agency’s method combines thoughtful audience intelligence with performance-driven marketing programs to solve the dual challenge of growing brand preference and driving product adoption. HLK’s unique strength lies in delivering results for clients with long sales cycles through the balance of brand development and demand generation.

“This partnership is a perfect fit for HLK’s strengths,” said Eric Karlovic, CEO of HLK. “We thrive when we can act as an extension of our clients’ teams, driving everything from insight and strategy to creative and execution. Pivot Bio’s mission is bold, its science is proven and its potential is limitless. We’re honored to help accelerate its growth.”

This new business win builds on HLK’s agriculture expertise and the agency’s unique ability to thrive in specialized categories. As Pivot Bio continues to grow, HLK will play a key role in helping the brand evolve strategically, build preference and transform the future of farming.