Ripple

Tracking the ideas that make waves across teams, industries and culture.

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The Envu In2Care mosquito station product in the ground with surrounding greenery.

Envu® — In2Care® Launch

Challenge Turning Acquisition into Authority When Envu® prepared to announce its acquisition of In2Care®, a Netherlands-based mosquito control technology company, the stakes were...

A man in workwear holding a walkie-talkie kneels on a golf green, framed inside a large circular graphic showing a cross-section of turf and roots against a rolling green landscape.

Envu Golf — Plant Health Campaign

Challenge Breaking Through Product Parity Stressgard® brand fungicides had long been trusted for their plant health benefits, but competitor products began making similar...

A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."

Envu – Share the Spark

Challenge Unsparked Opportunity Envu is already a critical part of wildfire prevention in that it has an herbicide that specifically targets weeds, like...

A women walking hand in hand with her young child down a path leading to a city.

Envu – Global Brand Development

Challenge Create a Brand. Launch a Vision. Immediately on launch, Envu became the category leader with zero brand equity. The name and identity...

A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.

Resilia

Challenge Launch a Product. Change Behavior. The Envu Golf team realized some of the most problematic threats to a golf course’s playability, plant...