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The Envu In2Care mosquito station product in the ground with surrounding greenery.

Envu® — In2Care® Launch
  • Envu
  • Branding
A man in workwear holding a walkie-talkie kneels on a golf green, framed inside a large circular graphic showing a cross-section of turf and roots against a rolling green landscape.

Envu Golf — Plant Health Campaign
  • Envu
  • Campaign
A bold graphic on a black textured background featuring neon green text that reads "THE WATCH" and a white tagline, "KNOW BEFORE YOU GROW," alongside an image of an insect in the bottom right corner.

Bayer Traits — The Watch Campaign
  • Bayer Traits
  • Campaign
An array of Masterbrand cabinets cabinets in various colors.

Masterbrand – Fieldstone & Starmark Rebrand
  • Masterbrand
  • Branding
A cityscape with a purple and pink gradient shape surrounding it. Text that reads "break through to new horizons" and a prompt that instructs you to "Wave to move forward."

Envu – Innovation Trade Show Experience
  • Envu
  • Branding
A women wearing bright colors and makeup with text in the background that reads: Enter the Cryptoverse.

CINQ by Coinstar
  • Coinstar
  • Branding
A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."

Envu – Share the Spark
  • Envu
  • Campaign
A traveler with a hat and backpack walking a scenic trail, shown through a smartphone frame displaying the Marriott Bonvoy search bar.

Marriott Bonvoy
  • Marriott
  • Digital
A sketch of a jockey riding a horse with central text that reads: "Channel Seedsman Ignite 2023"

Seedsman Ignite
  • Channel
  • Branding
Three cans of ArchCity Defenders’ beer labeled "Justice for Some," with a dark blue and red design.

Justice for Some
  • ArchCity Defenders
  • Campaign
A women walking hand in hand with her young child down a path leading to a city.

Envu – Global Brand Development
  • Envu
  • Branding
A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.

Resilia
  • Envu
  • Campaign
Two men from Channel in a field with large crop reviewing data on a tablet.

Channel Brand Campaign
  • Channel
  • Campaign

Positioning a New Leader in Mosquito Control

Envu® — In2Care® Launch

  • Envu
  • Branding
The Envu In2Care mosquito station product in the ground with surrounding greenery.

Positioning a New Leader in Mosquito Control

Challenge

Turning Acquisition into Authority

When Envu® prepared to announce its acquisition of In2Care®, a Netherlands-based mosquito control technology company, the stakes were high. In2Care had minimal recognition in the U.S., and the category conversation around mosquito control was fragmented. The challenge was to introduce a new solution, change behaviors, and also set up Envu to take a greater leadership position in the mosquito management segment. 

Audience

From Service to Growth

Pest management professionals and lawn care operators are increasingly interested in environmentally responsible, science-backed mosquito solutions. Many see mosquito services as supplemental rather than central to growth. At the same time, few brands are shaping the broader narrative around innovation in mosquito management. To succeed, the In2Care Mosquito Station launch needed to reposition mosquito control as both an environmental advancement and a recurring business opportunity.

Solution

A Stage-Worthy Debut

The acquisition was strategically unveiled at PestWorld, the professional pest management industry’s most influential event, positioning the announcement on the biggest possible stage. A keynote address formally introduced the news, while leadership interviews with top-tier trade media expanded In2Care’s story beyond the show floor. Messaging emphasized both scientific innovation and long-term growth potential, ensuring relevance for pest management professionals. Coordinated communications and sales-enablement materials ensured consistency across every touchpoint, while a second wave of activation at the National Association of Landscape Professionals’ ELEVATE tradeshow extended the narrative into the lawn care industry.

Results

Authority, Established

The launch generated immediate traction across trade media and social platforms, signaling strong industry interest. Editors quickly amplified the story, reinforcing a newly expanded leadership position in mosquito management. The announcement not only introduced In2Care to the U.S. market but also elevated the perception of Envu as an environmental science innovator. The coordinated reveal strengthened credibility across both pest management and lawn care audiences.

Social media post announcing the acquisition on LinkedIn garnered:

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news release impressions
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trade media placements
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LinkedIn engagement rate

Why We Love It

This work demonstrates how a carefully orchestrated launch can do more than announce news — it can redefine leadership. By aligning timing, messaging, and industry presence, Envu transformed an acquisition into a category-defining moment.