Ripple

Tracking the ideas that make waves across teams, industries and culture.

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A man in workwear holding a walkie-talkie kneels on a golf green, framed inside a large circular graphic showing a cross-section of turf and roots against a rolling green landscape.

Envu Golf — Plant Health Campaign

Challenge Breaking Through Product Parity Stressgard® brand fungicides had long been trusted for their plant health benefits, but competitor products began making similar...

A bold graphic on a black textured background featuring neon green text that reads "THE WATCH" and a white tagline, "KNOW BEFORE YOU GROW," alongside an image of an insect in the bottom right corner.

Bayer Traits — The Watch Campaign

Challenge Breaking the Set-It-and-Forget-It Cycle Corn rootworm pressure continues to evolve, but many corn growers remain unaware of the specific risks present in...

A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."

Envu – Share the Spark

Challenge Unsparked Opportunity Envu is already a critical part of wildfire prevention in that it has an herbicide that specifically targets weeds, like...

Three cans of ArchCity Defenders’ beer labeled "Justice for Some," with a dark blue and red design.

Justice for Some

Challenge Drive Awareness ArchCity Defenders is doing incredibly important work, but its impact is stifled because most people in the greater St. Louis...

A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.

Resilia

Challenge Launch a Product. Change Behavior. The Envu Golf team realized some of the most problematic threats to a golf course’s playability, plant...

Two men from Channel in a field with large crop reviewing data on a tablet.

Channel Brand Campaign

Challenge Challenge the Category A relative newcomer and challenger brand, Channel® brand had a small but quickly growing market share as it built personal...