Sales–Marketing Alignment Isn’t a Tech Problem. It’s a Partnership Condition.
B2B teams don’t invest in tools because they love software. They invest because something feels broken Sales says marketing “doesn’t get the reality...
Ripple
Tracking the ideas that make waves across teams, industries and culture.
The Business Case for Long-Term B2B Brand Investment
B2B has changed in ways that are easy to recognize but harder to respond to. Buying committees are larger than they used to...
Creator-Led Growth: How Influencer Marketing Is Redefining Modern Brands
Influencer marketing has reached a turning point. At this year’s CreatorIQ Connect conference, one theme stood out above all others: creators are no...
AI at HLK: Moving Faster, Thinking Bigger
A Revolution as Big as the Web We believe AI will have a large-scale impact on business and society similar to the introduction...
Influencers in Agriculture: Building Trust in a Long-Game Industry
In 2025, if you’re active on social media, you’re familiar with influencers. Whether or not you can admit to being influenced before, you’ve...
Anytime. Any Field. Any Challenge. Channel® Shows Up.
This summer, we launched “Always Show Up,” a breakthrough integrated campaign for Channel® seed that puts a fresh, human spin on service in...
Navigating the Field of Change: How agrimarketers can cultivate success
The agricultural landscape is constantly evolving. From shifting buyer behavior and technological advancements to increasing environmental and economic pressures, agribusinesses must navigate a...