Misconceptions shape many of the decisions pest management professionals (PMPs) make in the field — from what they expect pyrethroids to do, to how they apply dusts, rotate chemistries or approach pests hiding in deep cracks and crevices. Envu wanted a more structured way to address these topics using real evidence and product science.
HLK created Pest Files as a unified content system that breaks down each myth with clear explanations, expert insight and simple visual storytelling.
The Myths That Drive the Work
Misconceptions shape many of the decisions pest management professionals (PMPs) make in the field — from what they expect pyrethroids to do, to how they apply dusts, rotate chemistries or approach pests hiding in deep cracks and crevices. Envu wanted a more structured way to address these topics using real evidence and product science.
HLK created Pest Files as a unified content system that breaks down each myth with clear explanations, expert insight and simple visual storytelling.
A Framework Built for Clarity
HLK established the visual, narrative and pacing system for all four installments. The series combines:
Expert interviews shaped by HLK-developed prompts
Product and application footage
Stylized pest visuals that match campaign identity
Motion graphics that simplify complex behaviors
AI-assisted frames that fill gaps in field footage
This structure turned technical product science into consistent, approachable content, giving Envu a way to talk about each myth using the same clear format.
Crafting the Story Through Design and Production
HLK wrote the scripts, developed the storyboards and guided expert interviews to ensure each myth unfolded in a logical, straightforward progression. We captured lab footage, close-up pest interactions and product demonstrations, then paired them with animation and graphic elements to reinforce key points.
Every asset — from long-form videos to social cutdowns, display and print pieces — was built to maintain visual and instructional consistency across Temprid FX and Temprid Dust.
A System Designed to Move with Emerging Pest Challenges
Pest Files gives Envu a scalable model for addressing misconceptions using evidence-backed explanations. The series simplifies technical details, supports field education and creates a foundation that can expand as new myths and topics emerge.
HLK’s role was to build the system, shape the story and craft the visuals that make the information clear — and repeatable.