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Selected Projects
The Envu In2Care mosquito station product in the ground with surrounding greenery.

Envu — In2Care® Acquisition
  • Envu
  • Branding
A man in workwear holding a walkie-talkie kneels on a golf green, framed inside a large circular graphic showing a cross-section of turf and roots against a rolling green landscape.

Envu Golf — Plant Health Campaign
  • Envu
  • Campaign
A bold graphic on a black textured background featuring neon green text that reads "THE WATCH" and a white tagline, "KNOW BEFORE YOU GROW," alongside an image of an insect in the bottom right corner.

Bayer Traits — The Watch Campaign
  • Bayer Traits
  • Campaign
An array of Masterbrand cabinets cabinets in various colors.

Masterbrand – Fieldstone & Starmark Rebrand
  • Masterbrand
  • Branding
A cityscape with a purple and pink gradient shape surrounding it. Text that reads "break through to new horizons" and a prompt that instructs you to "Wave to move forward."

Envu – Innovation Trade Show Experience
  • Envu
  • Branding
A women wearing bright colors and makeup with text in the background that reads: Enter the Cryptoverse.

CINQ by Coinstar
  • Coinstar
  • Branding
A Collage showing a ranchers and wildfire workers around a central "Share the Spark Project" wildfire-prevention logo that reads: "partnering for Wildfire prevention."

Envu – Share the Spark
  • Envu
  • Campaign
A traveler with a hat and backpack walking a scenic trail, shown through a smartphone frame displaying the Marriott Bonvoy search bar.

Marriott Bonvoy
  • Marriott
  • Digital
A sketch of a jockey riding a horse with central text that reads: "Channel Seedsman Ignite 2023"

Seedsman Ignite
  • Channel
  • Branding
Three cans of ArchCity Defenders’ beer labeled "Justice for Some," with a dark blue and red design.

Justice for Some
  • ArchCity Defenders
  • Campaign
A women walking hand in hand with her young child down a path leading to a city.

Envu – Global Brand Development
  • Envu
  • Branding
A flyer that read "Stay on top of root Health" and "Introducing Resilia. A first-of-its-kind solution to protect your roots." A golf ball is located in the top right corner over a pink and purple gradient background.

Resilia
  • Envu
  • Campaign
Two men from Channel in a field with large crop reviewing data on a tablet.

Channel Brand Campaign
  • Channel
  • Campaign

Redefining What Plant Health Means

Envu Golf — Plant Health Campaign

  • Envu
  • Campaign
A man in workwear holding a walkie-talkie kneels on a golf green, framed inside a large circular graphic showing a cross-section of turf and roots against a rolling green landscape.

Reframing the Envu fungicide portfolio as a complete plant health system to break through product parity and reclaim category leadership.

Challenge

Breaking Through Product Parity

Stressgard® brand fungicides had long been trusted for their plant health benefits, but competitor products began making similar claims, eroding differentiation and market share. While the Envu portfolio delivered proven results, the story was fragmented across individual products. The challenge was to reinvigorate Stressgard by reframing it within a broader, more powerful plant health narrative. Envu needed to move the conversation from individual claims to a holistic approach that competitors couldn’t replicate.

A wide panoramic view of a lush golf course green with surrounding trees.

Audience

From Product to System

Golf course superintendents are responsible for maintaining turf health, playability and aesthetics under constant pressure. They are highly knowledgeable and quick to adopt innovations that promise better outcomes. However, product parity in the category made it harder to distinguish real value. To change perception, Envu needed to speak to golf course superintendents as strategic decision-makers looking for comprehensive, long-term solutions.

Solution

Complete Plant Health

HLK launched the Envu Plant Health campaign as a unified portfolio story rather than a collection of individual products. The campaign positioned Resilia™ for all-in-one root protection, Stressgard® for stress protection and Fame® SC for core protection, leading the industry with a system designed to safeguard plant health from dangerous soilborne pathogens – root to tip. Together, the products created a continuous feedback loop that enhanced overall turf resilience. An integrated paid, owned and earned media approach reinforced the system-wide benefits through compelling visuals and journey-based storytelling.
A webpage for Envu United States Turf & Ornamentals Management featuring the headline "Protect your turf from every angle". It showcases products like Resilia, Stressgard, and Castlon, alongside a graphic illustrating the "Continuous positive feedback loop" between roots and leaves.
A split-screen aerial comparison of turf plots showing treatment results for Indemnify and Resilia under both optimal and stressful growing conditions.

Results

Leadership Reclaimed

The campaign successfully reframed the offering as a complete plant health system, elevating the conversation beyond individual product claims. In post-campaign research, golf course superintendents validated Stressgard as the leading brand for improving plant health versus competitors. The work strengthened Envu credibility as a long-term partner rather than a single-solution provider. Most importantly, it reestablished Envu leadership in a crowded and increasingly commoditized category.

Why We Love It

This work demonstrates how strategic reframing can restore brand leadership without relying on product novelty alone. By shifting from features to systems thinking, we helped Envu own a bigger, more defensible idea. It’s a smart example of how portfolio storytelling can drive relevance and trust.