Building Buzz, Beating Mosquitoes: PR That Positioned Envu as an Environmental Science Powerhouse
When Envu Corporate Communications prepared to announce its acquisition of In2Care®, the company turned to HLK to make it unforgettable. Because of the sensitivity of the deal, the project was entrusted to only a select few at both Envu and HLK, heightening the stakes and urgency. HLK’s mission: craft powerful materials that not only informed internal and external stakeholders, but also set the stage for a bold narrative — positioning Envu as the future leader in mosquito management solutions. To raise the intensity even more, the announcement was timed to break to the pest management industry at PestWorld 2024, the industry’s largest professional development event. Yet, in a twist worthy of the moment, the team managing the Envu booth and show collateral had no idea the groundbreaking news was about to drop, amplifying the challenge — and the opportunity — for HLK to deliver.
On the heels of the PestWorld announcement, HLK was tasked with rolling out announcement materials targeting the lawn care industry at ELEVATE 2024 — an industry where little conversation about mosquito management services was happening.
Pest management professionals (PMPs) and lawn care operators (LCOs) are seeking eco-friendly, science-backed solutions to treat mosquitoes while incorporating a recurring service model for added business growth. In2Care, a company founded in the Netherlands, has little brand recognition in the U.S. The materials HLK developed needed to tell the story behind the In2Care innovation in a way that answers the problems they face in the field.
The Envu PR strategist built a smart, structured plan — defining audiences, mapping tactics, setting timelines and establishing clear measures of success. Execution was multilayered: a high-impact acquisition news release, polished key messages, internal presentations outlining the business case for employees and a pocket guide empowering the sales team at PestWorld and ELEVATE. The HLK and Envu team elevated visibility with a keynote speech announcing the acquisition, secured CEO and North America Head interviews, and collaborated with creative colleagues to produce striking visuals for trade shows and social channels. To cap it off, HLK staged an in-booth press conference at ELEVATE, ensuring the announcement resonated across every touchpoint.
The multichannel PR program earned high praise from Envu Corporate Communications for its success. Editors from the pest and lawn care industries quickly picked up the acquisition story and sought out interviews with Envu leadership. Envu colleagues welcomed tactical tools, which gave them confidence and clarity in customer conversations — even when they had limited details themselves.
News release garnered:
Social media post announcing the acquisition on LinkedIn garnered: