Services | HughesLeahyKarlovic Advertising

CONNECTED

EXPERIENCES

ACCOUNT-BASED

MARKETING

AI

SERVICES

At HLK, we design marketing ecosystems that don’t just keep pace with change — they shape it.

Our services span Connected Experiences, Account-Based Marketing and Artificial Intelligence, giving brands the ability to deliver unified, adaptive and intelligent engagements at scale. Whether it’s orchestrating seamless customer journeys, building precision ABM program, or embedding AI into the fabric of marketing operations, our approach ensures that every interaction compounds in value. We help brands move from complexity to clarity, turning intelligence into action and moments into momentum.

CONNECTED EXPERIENCES

Purpose-built orchestration for every moment that matters.

In a fractured marketplace, the brands that win are those that show up as one — seamless across every channel, consistent across every interaction, and compounding in value over time. HLK’s Connected Experiences bring together brand strategy, creative, communications, technology and performance media into a disciplined continuum.

Brand Strategy
& Research

Brand Strategy & Research

Our research-driven strategies combine deep market insight, audience analysis and cultural trends to define a clear, enduring brand direction. Every decision is informed by intelligence yet shaped for long-term advantage, creating a strategic foundation for all marketing actions.

Creative
Ideas

Creative Ideas

We craft ideas that resonate across channels, turning strategy into narratives that spark emotion and inspire action. From campaigns to individual assets, creative is designed to live fluently everywhere, leaving a lasting impression on your audience.

Strategic
Communications

Strategic Communications

Our communications team builds and defends brand narratives, managing media, executive visibility and thought leadership programs. The focus is to extend influence across earned and shared platforms, ensuring your brand’s voice is authoritative, consistent and responsive.

Scalable
Technology

Scalable Technology

We engineer the platforms and data flows that power personalization at scale. From CRM integrations to analytics systems, technology is designed to amplify the brand story and enable seamless experiences across channels.

Performance
Media

Performance Media

Media investments are optimized for immediate and long-term impact. Precision targeting, dynamic optimization, and real-time measurement ensure campaigns not only acquire customers efficiently but also drive engagement and lifetime value.

Account-Based Marketing

Crafted engagement, architected for the accounts that define your future.

When the stakes are high and the buying committee is complex, ABM is the growth engine. The discipline requires that every resource — creative, media, technology and human capital — be directed toward the acquisition of accounts that will make a meaningful impact on the organization. HLK builds ABM programs that are equal parts strategy and execution, combining data intelligence, tailored creative, precision media and technology orchestration into a unified system. Our role is to give our clients the clarity, tools and executional power to convert their most valuable accounts into enduring growth.

ABM Strategy
& Planning

ABM Strategy & Planning

Our approach rigorously selects, segments and ranks key accounts to maximize revenue impact. Defining the Ideal Customer Profile, tiering accounts and evaluating resource allocation ensures focus on the highest-value opportunities. Planning extends beyond account lists: marketing and sales are choreographed to operate as true partners. Workshops align objectives, messaging and metrics, while journey mapping transforms abstract accounts into detailed narratives of decision-making touchpoints. The result is ABM as an organizational discipline, not just a campaign.

Data &
Intelligence Services

Data & Intelligence Services

Our intelligence services uncover which accounts are ready to engage and which are still in early consideration. Through firmographic and technographic enrichment, intent signal monitoring, and predictive account scoring, we prioritize targets and optimize resource allocation. This intelligence integrates seamlessly into your CRM and marketing stack, ensuring insights drive every interaction — from outbound campaigns to executive briefings — so decisions are precise, data-driven and impactful.

Creative &
Content Development

Creative & Content Development

Our creative team crafts messages and experiences tailored to each account’s strategic needs. Executive-level content distills complex value propositions into compelling narratives, while industry-specific storytelling contextualizes solutions for each vertical. Account-personalized digital experiences and interactive tools — like calculators or configurators — deepen engagement and turn information into actionable decision support, ensuring every message resonates and drives impact.

Performance
Media & Advertising

Performance Media & Advertising

We deliver the right message to the right decision-makers at the right time. High-impact display, social and programmatic campaigns reach named accounts across digital environments, reinforced by connected TV, OTT and outbound channels. Retargeting maintains continuity during long sales cycles, and paid search aligns with account-specific queries. Every channel is orchestrated to create a coordinated, persistent presence that accelerates the buying process.

Orchestration
& Sales Enablement

Orchestration & Sales Enablement

ABM orchestration ensures every interaction builds logically on the last, guiding accounts through awareness, engagement and commitment. Sales teams receive curated assets, intelligence and playbooks to act on every opportunity. High-value engagement activities — tailored events, executive briefings or direct mail initiatives — deepen relationships and move stakeholders toward consensus efficiently.

Marketing
Technology Deployment

Marketing Technology Deployment

Technology is the backbone of ABM. Platforms like Demandbase, 6sense or RollWorks enable account-level targeting, personalization and measurement. Dynamic website personalization and conversational AI deliver context-aware interactions, while centralized dashboards consolidate engagement data to provide a clear, actionable view of account health and campaign performance.

Measurement
& Optimization

Measurement & Optimization

We quantify engagement and link it to tangible business outcomes. Account scoring highlights progression and areas needing focus, while pipeline influence analysis connects ABM activities to deal acceleration, contract value and account expansion. Quarterly reviews synthesize insights into actionable recommendations, allowing strategies to evolve with market conditions and buyer behavior. This continuous optimization makes ABM increasingly precise and efficient over time.

AI Services

Intelligence, engineered for impact.

HLK delivers AI systems that embed machine learning, natural language processing and adaptive automation into the heart of brand, marketing and operational workflows. We transform raw data into actionable insights, model audiences with precision, simulate market responses and deploy intelligent brand agents. Our services span the full life cycle of intelligence — from data integrity and visualization to custom AI solutions — combining consulting expertise with technical depth to accelerate decision-making, execution and team performance at scale.

Custom AI Agent
Development

Custom AI Agent Development

HLK designs and deploys AI agents that operate as embedded extensions of your team, trained on your brand voice, market context and operational logic. These agents monitor competitive landscapes, synthesize customer sentiment, manage workflows and can conduct autonomous outreach — all within parameters you define. Using domain-specific large language models, multi-agent orchestration and secure API integrations, these agents move beyond task automation to execute strategy, learn from feedback and scale expertise at the speed of computation.

AI Search
Optimization

AI Search Optimization

Search is the gateway to brand relevance. HLK’s AI Search Optimization combines machine learning, semantic indexing, and user intent modeling to make content discoverable intelligently and contextually. Beyond traditional keywords, we build AI-optimized content ecosystems for LLMs, vertical search platforms and next-gen conversational interfaces, ensuring your content is surfaced intuitively wherever your audience engages.

Data Integrity &
Operational Readiness

Data Integrity & Operational Readiness

Data quality is strategic infrastructure. HLK uses AI-driven anomaly detection, probabilistic modeling and context-aware validation to uncover gaps, inconsistencies and risks in your data architecture. Integrated seamlessly into your pipelines, this approach not only cleanses data but strengthens decision frameworks, delivering more accurate models, fewer blind spots and actionable insights.

Unstructured
Intelligence

Unstructured Intelligence

HLK extracts strategic signals from unstructured enterprise data — including emails, call transcripts, social chatter, images and video. Using domain-specific LLMs and multi-modal machine learning, we parse and synthesize insights across disparate sources, turning qualitative noise into actionable foresight for sentiment analysis, behavioral decoding and market understanding.

Behavioral Intelligence
& Audience Analytics

Behavioral Intelligence & Audience Analytics

We go beyond traffic metrics to understand customer behavior. HLK’s AI models trained on real-time and historical interaction data map attention flows, identify audience clusters and predict behavioral inflection points. Our consultative approach delivers segmentation frameworks, predictive churn indicators and activation strategies tailored to business objectives, enabling smarter, data-driven decisions.

Data-to-Knowledge
Architecture

Data-to-Knowledge Architecture

HLK builds end-to-end AI-enabled pipelines that convert raw data into operational intelligence. From ingestion and feature engineering to model training and interpretability, these architectures optimize for scalability, speed and business alignment, ensuring your data continuously powers insights, forecasts and decisions.

AI-Driven
Audience Modeling

AI-Driven Audience Modeling

Static personas are obsolete. HLK uses clustering algorithms, reinforcement learning and psychographic inference to create multidimensional audience models that evolve in real time. By incorporating behavioral cues, sentiment shifts and life-cycle signals, we deliver adaptive, living systems of intent for marketing and product strategy.

Visual
Intelligence Systems

Visual Intelligence Systems

HLK designs interactive dashboards that guide decisions, not just display data. Integrating real-time flows with AI-generated narrative overlays, these systems highlight actionable insights, turning KPIs and operational metrics into clarity and alignment for faster, more confident decision-making.

Strategic
Brand Agents

Strategic Brand Agents

HLK’s Strategic Brand Agents are AI constructs trained to adapt brand expression across channels, contexts and consumer states. Using market surveillance, sentiment analysis and performance telemetry, they recommend and execute brand actions, providing partially autonomous, context-aware decision support for CMOs and marketing leaders.

Predictive
Sentiment Modeling

Predictive Sentiment Modeling

HLK’s Feedback Simulation tools forecast emotional and behavioral responses before launch. By modeling synthetic audiences and generative interaction scenarios, teams can test creative, messaging and offers at speed, gaining anticipatory insights to optimize campaigns prior to market entry.

Concept
Realization Platforms

Concept Realization Platforms

Generative design and AI-assisted visualization tools transform early-stage concepts into interactive simulations. Stakeholders can see, critique and iterate in real time, accelerating buy-in, strengthening collaboration and reducing downstream waste while validating ideas with intelligence.

Adaptive
Experience Engines

Adaptive Experience Engines

HLK builds AI-driven systems that adapt experiences to individual user behavior in context and real time. Using user state modeling, micro-intent prediction and reinforcement loops, these engines deliver personalized, scalable engagement that feels intentional and strengthens customer relationships across every touchpoint.

Intelligent
Asset Management

Intelligent Asset Management

HLK’s Asset Versioning platform structures the creative life cycle for efficiency. Machine learning tags, tracks, and versions assets to reduce duplication and rework, while AI-curated recommendations guide reuse, adaptation and retirement, increasing speed, clarity and creative momentum.

AI-Enhanced
Quality Assurance

AI-Enhanced Quality Assurance

HLK integrates AI into QA across creative, code, media and compliance workflows. Machine learning, NLP and computer vision detect inconsistencies, broken links, accessibility issues, brand misalignment and performance anomalies before delivery. This accelerates QA cycles, enhances rigor and ensures outputs are consistent, high-quality and performance-ready.

Let's Talk

Want to discuss how to get your brand moving?

Masterbrand – Fieldstone & Starmark Rebrand

Envu – Innovation Trade Show Experience

CINQ by Coinstar

Envu – Share the Spark

Marriott Bonvoy

Seedsman Ignite

Justice for Some

Envu – Global Brand Development

Resilia

Channel Brand Campaign