HLK has been named agency of record (AOR) for BOK Financial, a $50 billion financial services company focused in the Southwest region of the country.
The partnership spans BOK Financial’s Brand, Consumer, Wealth, and Commercial business units and was awarded to HLK following a competitive pitch managed by Pile and Company. Work officially kicked off in May and includes a full suite of strategic, creative, and media services.
“Our partnership with BOK Financial is rooted in shared values and a clear vision for building meaningful connections in a rapidly evolving category” said Alison Berry, COO of HLK. “We’re energized by the opportunity to work with this incredible marketing team and bring smart, integrated thinking to every corner of the business.”
HLK secured the business by demonstrating the agency’s proven ability to navigate complex, highly regulated industries and connect meaningfully with audiences across the full funnel. The win builds on a streak of momentum for the agency, which recently added Sentry and Pivot Bio to its growing client roster. HLK is already working alongside BOK Financial to help move the brand forward across key areas of the business, with work set to enter the market later this year.