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Channel® — Rise Brand Relaunch

challenge Turning Change Into Trust Channel® Seed entered a critical moment when it joined forces with 10 regional seed brands. While the move...

Channel® — FieldFeast Campaign

challenge Proving Local Commitment When Channel® seed relaunched following its merger with 10 regional seed brands, they needed to prove that they were...

Channel® — Always Show Up

challenge Redefining Service Value Channel® seed faced growing indifference among prospective farmers, who viewed product performance as table stakes across the category. Brand...

A sketch of a jockey riding a horse with central text that reads: "Channel Seedsman Ignite 2023"

Seedsman Ignite

challenge Harness the Power of Change Channel® brand made the strategic decision to join forces with 10 other Bayer regional seed brands to...

Two men from Channel in a field with large crop reviewing data on a tablet.

Channel Brand Campaign

challenge Challenge the Category A relative newcomer and challenger brand, Channel® brand had a small but quickly growing market share as it built personal...