Channel® — Rise Brand Relaunch
challenge Turning Change Into Trust Channel® Seed entered a critical moment when it joined forces with 10 regional seed brands. While the move...
Tracking the ideas that make waves across teams, industries and culture.
challenge Turning Change Into Trust Channel® Seed entered a critical moment when it joined forces with 10 regional seed brands. While the move...
challenge Proving Local Commitment When Channel® seed relaunched following its merger with 10 regional seed brands, they needed to prove that they were...
challenge Redefining Service Value Channel® seed faced growing indifference among prospective farmers, who viewed product performance as table stakes across the category. Brand...
challenge Harness the Power of Change Channel® brand made the strategic decision to join forces with 10 other Bayer regional seed brands to...
challenge Challenge the Category A relative newcomer and challenger brand, Channel® brand had a small but quickly growing market share as it built personal...