Following a number of wins at regional Best of NAMA shows around the country, last week HLK won big at the National Best of NAMA awards in Kansas City. The national show recognizes the best work in agri-marketing across 60+ categories and culminates every year with five Best of Show awards. This year, HLK won two out of the five Best of Show categories with two different client teams — a feat no other agency has achieved in the last two decades.
Our collaboration and partnership with Envu and Bayer client teams shone through across all of the winning awards. The work spanned across four client teams and covered all different brand challenges. This led to more than just the two Best of Show but also included six additional first-place wins and two merit wins.
Here is some of the outstanding, NAMA-winning work from our teams:
Best of Show in Specialty
“Share the Spark” Campaign for Envu Vegetation Management
Best of Show in Public Relations
“Seedsman Ignite 2023” for Channel® Brand, Bayer Seed Brand
First Place in Integrated Campaign Regional
“The Watch” for Bayer
First Place in Brand Citizenship
“Pharm Dogs” for Channel® Brand, Bayer Seed Brand
First Place in Internal Events
“Seedsmen Ignite 2023” for Channel® Brand, Bayer Seed Brand
First Place in Email Marketing
“The Watch” for Bayer
First Place in Specialty Advertising
“Share the Spark” Campaign for Envu Vegetation Management
First Place in Specialty Campaign Elements
“Share the Spark” Direct Mail for Envu Vegetation Management
Merit in New Product Introduction
“Resilia™ Root Health Solution Launch” for Envu Golf
Merit in Brochure/Catalogs
“Find Your Trait Tool” for Bayer
Thank you to the national NAMA judges who voted on this year’s impressive set of nominations and recognized our collaborative efforts with Bayer and Envu in creating great work that moves the agriculture industry!