Three Campaigns Shortlisted at the 2024 B2B Elevation Awards
July 9, 2024
We are thrilled to announce that HLK has been shortlisted for three prestigious awards at the 2024 B2B Elevation Awards. These three campaigns, up for the most-sought-after B2B accolades, have been recognized for their strategic approaches, audience impact and tangible results, underscoring our commitment to excellence in the B2B marketing space.
What makes them award-worthy you ask? Let’s take a closer look at the three shortlisted campaigns:
1. Rise to the Challenge Campaign for Channel® Brand
Award Category: Best Multi or Omnichannel Campaign
Campaign idea: Channel brand’s target audience sees change as an opportunity, not a barrier. From this insight, our brand idea was born. The Channel brand is built to help farmers navigate change and embrace it as a growth advantage, not a roadblock. In other words, Channel helps farmers Rise to the Challenge.
“We brought this idea to life through an omnichannel experience supporting multiple messages throughout the campaign journey. We created a rallying cry that puts a stake in the ground around our new brand promise. Our dynamic Channel SeedPro sales force supported the campaign by conducting field checks, offering insights and helping Channel farmers navigate challenges for greater growth.”
– Darren Brickel, Creative Director
2. FieldFeast Campaign for Channel® Brand
Award Category: Best Use of Social Media Including Influencer Marketing
Campaign idea: Channel SeedPros offer next-level service to their farmers and are always there ready to offer advice and assistance. This dedication inspired Channel FieldFeast, a surprise food delivery service to reward some of the hardest workers out there: farmers. They used fun and unexpected methods including a drone and helicopter, demonstrating the lengths Channel SeedPros will go to to deliver for their farmers.
“We showcased these exciting delivery stories by leveraging Facebook and Instagram Reels to engage users across platforms. Understanding influencers and content creators hold the key to authentic and engaging content, we were also fortunate to partner with Channel farmers who’ve built a social media following as creators in the agriculture community. This allowed us to tell these stories from the farmer’s perspective rather than the brand while diversifying our content types and reaching new farmers.”
– Emily Biras, Sr. Communications Manager
3. Share the Spark Project for Envu U.S. Range & Pasture
Award Category: Best Purpose-Led Marketing Programme
Campaign idea: This PSA-style campaign connected county weed directors and their ranchers to federal and local grants, even offering advice on the grant process. Our central message through Share the Spark Project was that weed directors could spark change in their communities by applying for grants to stop wildfires.
The project was anchored with an online repository of grant application information and upcoming grant opportunities. A 360° campaign and user journey guided and encouraged our audience.
“Every once in a while, you have the opportunity to create work that impacts the greater good. I am proud of how our team collaborated and pursued this goal at every opportunity and continues to evolve this campaign.”
– Jac Phenicie, Creative Director
At HLK, we pride ourselves on creating thought-provoking B2B campaigns that challenge the status quo. Being shortlisted for these awards is a testament to our team’s dedication to developing purpose-led campaigns with our clients to thoughtfully reach their audiences and achieve desired business results.
As always, we’d like to extend our sincere gratitude to our Channel and Envu clients for their continued trust and collaboration, which allows us to continue pushing boundaries and achieving remarkable outcomes together. And of course, congratulations to all HLKers who helped bring these campaigns from idea to fruition. As one team, we look forward to continuing to create work that moves people!