Follow a Farmer: Proving Performance in the Field with Bayer Crop Science
When Bayer Crop Science set out to introduce the Preceon™ Smart Corn System, the challenge wasn’t just awareness — it was perception. Across...
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Moves That Matter: Tuning In
Storytelling Through Sound At HLK, we believe every brand has a rhythm — a pulse that drives how it feels, speaks and connects...
Introducing ‘Locked N’ – New Work with Pivot Bio
HLK is proud to reveal our first work with Pivot Bio, a company redefining the future of crop nutrition through innovation in the...
Channel TikTok Launch: Meeting the Next Generation of Farmers Where They Are
When Channel® declared MY26 the Year of Video Storytelling, the goal was clear: Lean into video as the most powerful way to connect...
AI at HLK: Moving Faster, Thinking Bigger
A Revolution as Big as the Web We believe AI will have a large-scale impact on business and society similar to the introduction...
The Connections App
At HLK, MOVES isn’t just about presentations and panels — it’s about building stronger bonds across the agency and uncovering new ideas and...
Empathy by Design – Experiencing Barriers to Build Inclusive Campaigns
At HLK, MOVES isn’t just an internal conference; it’s where our people challenge each other to think differently, spark fresh perspectives and explore...
Influencers in Agriculture: Building Trust in a Long-Game Industry
In 2025, if you’re active on social media, you’re familiar with influencers. Whether or not you can admit to being influenced before, you’ve...
Anytime. Any Field. Any Challenge. Channel® Shows Up.
This summer, we launched “Always Show Up,” a breakthrough integrated campaign for Channel® seed that puts a fresh, human spin on service in...